Blogging for Business
If your business website doesn’t have a blog, chances are you’re missing a major marketing opportunity.
40% of U.S. companies blog, and these companies experience a greater increase in website visits than their non-blogging competitors.
Blogs are a vital and necessary component in the digital marketing environment with significant benefits to show for the effort.
Blogging improves SEO performance
Every time you add a blog post, you add another indexed page to your website, which is exactly what Google and the other leading search engines are looking for. Additional and updated unique content shows search engines your site is active. And well-written blogs containing a properly planned keyword strategy further define your site, adding to search engine recognition and improved page ranking.
Blogs add value to your site
Imagine a potential customer typing in a general search query and lands on your website. If your site anticipates and addresses those questions with a series of blog posts relating to your industry, that customer has moved from internet browser to potential lead and customer simply because of your blog.
Blogs make you an authority in your field
By blogging regularly, you establish yourself as an authority in your field or service. Questions can be answered, advice can be given and a relationship can be built by simply blogging on your website. It’s easy – an informative blog will set you apart from your competitors who choose not to write.
A blog will also generate backlinks to your site where others link to your blog and pass it along the chain. Valid inbound links from reputable websites are currently among the most important components measured by search engines for improved page rank.
Blogs leverage your time
Blogging is really a great way to leverage your time. Once your blog is posted and indexed, it can then be linked and shared by others to the ever-broadening sea of social media. Within a few days, this morning’s website post can find its way to Facebook, Twitter, Pinterest and a variety of feeds in a process that has maximized your effort.
Additionally, once your blog is indexed it remains on the web and “compounds” by becoming an ongoing experience to be read today, tomorrow or even this month. But it remains available as a source of information, waiting to be seen and used in the future.
It’s not rocket science; it’s blogging
If you have a business, you need a website. If you want your website to perform, you need to blog.
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