The SEO Power of a Brand
Imagine your business organically growing, increasing and shifting to a better place. The very thing that makes you different is what will drive your SEO.
Imagine your company as a trusted member of the community, an established icon for everything that it does.
That’s the power of a brand, power that you can harness to take your business – whether a struggling startup or an established market player – to the next level.
What is branding?
It is more than an image, a slogan, or graphic design. A brand is your identity. It is the essence of who you are, what your business does and what it believes. It is what drives google to rank you in SEO services.
A business brand is the set of expectations you employ based upon your values. It is the intersection of your company’s history and future and the ongoing relationships you’ve fostered and built. And it is the reason a consumer decides to choose your service or product over another online business.
The design is an essential element of your brand, but it is not your brand. The design anchors your brand. It is the component in marketing tailored with logo, colors, tagline, and fonts, etc., to reach your intended audience. And to drives you to Google’s top ranked SEO within your brand category.
It’s your story. A clear, compelling story shown in a positive light.
Why is it necessary?
Branding is an integral part of any comprehensive business and marketing plan, whether you are a plumber, law firm or window-washer.
Big companies online and large corporations sink a substantial investment into branding; and while a small business may find pursuing that initiative overwhelming, it doesn’t have to be. A large marketing budget is not a requirement for great branding.
We keep it simple.
The best brands are usually among the simplest: Nike’s Just Do it; Subway’s Eat Fresh, and Netflix, which sets itself apart primarily with a distinctive font and bold color.
An online business, digital presence often uses video too which is essential for the small firm or business, and efficient branding is the catalyst that will move your business forward. It is also a big part of a comprehensive SEO strategy. Clear and consistent branding increases your exposure to an ever-broadening market and boosts organic search engine ranking.
Let us help you craft your Brand plan!
What will it do for you?
A strong brand sets your business apart. It gives you a strategic advantage over your competitors, establishing an immediate, well-defined connection with your customers.
This is not complicated. Clear, honest and simple branding is a highly effective way to take your company to the next level. People are consumers and consumers prefer simple.
How do I get there?
The reality is you already have a brand – but it may be vague or misread.
We can help you clearly define the essential elements of your business:
- What is unique about your company?
- What sets your company apart from the competition?
- Who is your audience, market or customer?
- What impression do you want to make?
That’s what we do.
We make it easy for the client and the customer.
Simple and bold with consistency and perseverance is important. It’s what makes a business win. The world’s most valuable brands like Apple, IBM, and Coca-Cola did not establish themselves overnight. When Apple Computer Co. launched in 1976, the company logo was a complicated Indian ink drawing of Sir Isaac Newton sitting under an apple tree reading a book. Although it was intricate, the design was hardly the simple yet bold Apple icon we know today.
Whatever your company is – the message should be clear and precise to highlight your company’s value. And highlighted with video and social media.
It’s simple. Branding is all about telling your story.
If you connect with us, we’ll help you connect with them.