The Simple Secret to SEO
The simple secret to understanding search engine optimization (SEO) for your website or mobile platform is that there isn’t one.
There is no magic pill, no one-size-fits-all solution, and no one-and-done quick fix that will drive or increase traffic and potential customers to your portal because the target constantly moves. Google tweaks its search engine algorithms daily.
Webmasters began optimizing sites to be crawler-friendly in the mid-1990s, sometimes with disastrous results. What worked yesterday could get you penalized severely the next day in terms of page ranking. Black hat practices like keyword spamming and link farms worked briefly and then crashed and burned.
Google’s 2013 “Hummingbird” update changed the game again by allowing users to query the search engine in natural language rather than typing keywords.
There is a method behind the madness.
Understanding the beast. Search engines are just like any other commercial enterprise; to succeed they give their customers/users what they want – relevant responses to search queries that require minimum effort.
The fundamental concept is relevance.
What is SEO?
Search engine optimization is a blurry amalgam of coding, data analysis, content, and intuition. It is an equation where the whole is greater than the sum of its parts.
Clever meta-tagging and precise keyword analysis will not overcome poor content. You have mere seconds to grasp and retain web visitors. If there is nothing to hold them at your site upon arrival or move them through your marketing funnel, the efforts are wasted.
On the other hand, a website with excellent content without an SEO strategy will be invisible to potential customers.
It’s all about aligning your website and your message to your target audience and establishing a connection that speaks their language.
We can help you develop a plan of action – where you need to go and what you need to get there.
Do I need SEO?
Every web presence needs SEO. The web has moved away from Black Hat tricks to relevant results and content.
What we can do for you:
- Analyze and understand your customers’ web behavior and tailor keywords to reach them
- Define and tell your story in a way that resonates with your target audience
- Develop a well-designed website technically optimized for best performance
- Establish a comprehensive online SEO/marketing strategy appropriate to your needs
- Create quality, unique content from blogs to videos that engage your audience
- Provide analytics to measure results
The simple secret to SEO?
It’s pretty easy: diligent research and planning followed by consistent action and effort.
Call us today. We would love to work with you.